Managing Project Essay Example | Topics and Well Written Essays - 3000 words

Managing Project - Essay Example Work based structure defines the scope and work effort relationship hierarchy of all commercialisation activities on the other hand; Gantt chart indicates general sequence and period that project activities will take. Critical path analysis (network) illustrates logical sequence of all project activities while earned value management technique measure the overall progress and performance of the project from the beginning to the end. The commercialisation project is expected to last for twenty-five weeks. The activities involved in the commercialisation of 100 ML are conducting market research, team building, marketing plan preparation, product launch, product promotions, acquisition of licenses and formal requirements, protection of property rights and distribution of the product to various selling points. For the team to plan and implement commercialization of 100 ML appropriately, the team members must be highly prepared and cohesive. This will be achieved when the leader clearly d efines company’s missions and vision; support innovation; make the team think success; value product and service superiority; pay attention to details; value all the team members and reward team work. Commercialisation of 100 ML is expected to cost Mobtech ?1727460. 1.0 Introduction Mobtech is one of the youngest mobile device developers in the market and has recently developed 100 More Life (ML) new mobile phone devices. The company intends to sell five hundred thousand 100 ML devices before the end of March 30, 2012. Production of the new mobile device is aimed at boosting company’s sales before the end of the first quarter of 2012. 100 ML is convenient to use, carry and has long lifespan. It is also sleek and will appeal to wide variety of customers globally. Commercialization of 100 ML will be undertaken by a team of eleven executives from the sales and marketing department and is expected to last for not more than twenty-five weeks. Project management is one of th e disciplines in professional and educational realms, which will enable sales and marketing team of Mobtech to manage commercialization of 100 ML effectively. Schwindt (2005) asserts that project management theory prescribes project management techniques and tools that are used to schedule, allocate resources and monitor as well as evaluate performance of any given project. The project management techniques and tools that are important in managing the marketing and sales project of Mobtech include work based structure, Gantt chart, critical path method and earned value management. The marketing and sales team of Mobtech is responsible for planning and implementing the entire project from the beginning to the end. However, they are free to engage industry a consultant in areas that they feel external input is critical for planning and implementing the sell of 100 ML mobile devices. To do this, they will borrow heavily from project management theory. The project plan will define proje ct objectives, strategies, monitoring and evaluation techniques as well as the budget. The sales and marketing cost will cover market research, team building, marketing plan preparation, product launch, advertisement, licenses and formal requirements, trademark, commissions and distribution. To prepare the project plan, sales and marketi